Afcom signs Concept PR as communication partner

Mumbai: Concept Group’s Concept PR won the communications mandate from Chennai-based international cargo airline Afcom Holdings (Afcom) on Monday.

The agency will be responsible for strategic advice, planning and programming, preparation of communication materials, maintenance and management of media relations and implementation through various relationship tools public.

Concept PR will also provide professional daily news monitoring services through Concept BIU, the media monitoring arm of Concept PR. Concept BIU, an ISO 9001:2015 certified company, is a pioneer and leader in public relations and corporate communications measurement, news monitoring, data analysis and research. He provides various services and solutions to corporate and PR agency teams that manage the media reputation of business entities.

Speaking about the association, Concept PR Managing Director Ashish Jalan said: “We are pleased to have won the Afcom communications mandate. For us, Afcom is not just a cargo airline, but an end-to-end cargo solutions company. Afcom regarding its business strategy and outlook. We will strive to ensure the right narrative is crafted and delivered to the right target audiences through the perfect deployment of traditional and digital PR.”

Commenting on the partnership, Afcom Holdings Chairman, Captain Deepak Parasuraman said, “We are delighted to partner with Concept PR. customer expectations and budgets. Also, they come with a deep domain knowledge and understanding of the industry we operate in, which definitely works in our favour. We look forward to a long and fruitful alliance.”

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