End of 2G/3G: no user left behind – IT News Africa
As the decline of global 2G and 3G networks progresses, carriers must migrate users to a 4G network, retain those subscribers, and manage this transition without losing revenue or market share. With millions of subscribers currently on 2G and 3G networks in some parts of the world, transitioning these users to 4G is a daunting task for operators. Radisys understands this need and has successfully led several operators through the same evolution all over the world.
Checklist for 2G/3G subscriber migration
To successfully transition 2G and 3G users and improve customer experience, Radisys suggests that mobile network operators (MNOs) consider these factors when evaluating their ecosystem partners and business practices:
- Is there a cost-effective 4G handset that users can upgrade to?
- Is the 4G device a challenge for 2G or 3G users? How user-friendly is the new device? Will customers adapt easily to the new handset?
- What is the durability of the new device? How long should the handset last before a user needs to consider a replacement?
- How does the 4G device improve the user experience?
These are all valid considerations that will determine the success of an MNO’s 2G and 3G migration strategy. An experienced vendor partner can help MNOs navigate this process with revenue assurance and customer satisfaction.
After helping many operators through this transition, Radisys has developed a full suite of affordable, high-quality 4G handsets with a full suite of digital capabilities that will increase MNO revenue and improve customer experience. For example, the Radisys Reach Phone Lite is a white label feature phone with best-in-class components priced for the mainstream. With a holistic approach to revenue growth, Radisys offers MNOs a buffet of available applications and exclusive multimedia offers to further distinguish their brand and build consumer loyalty.
Delight your customers with a cost-effective, user-friendly, high-quality handset and a smooth process for transitioning and acquiring new customers. Choose ecosystem partners who can enable cost-effective, feature-rich 4G mobile phones that will improve the user experience for your 2G and 3G subscriber base and make 4G accessible to everyone.
Radisys is a global leader in open telecommunications solutions, enabling service providers and operators to drive disruption with innovative solutions and customer satisfaction at the core of its business practices. Radisys has the expertise to solve complex communication and deployment problems. Part of the Reliance Industries Limited and Jio Platforms Limited family of companies, Radisys uses proven best practices to help global customers outperform their competitors.