Finn Partners acquires healthcare IT agency Ten22

NEW YORK – Finn Partners has acquired health information technology agency Ten22, the company’s latest move to strengthen its global health practice.

Ten22 agency founder and CEO Beth Friedman will join Finn as a senior partner and will be part of the firm’s global health leadership team. Atlanta-based Ten22 and its 10-person team will be part of Finn Southeast, which operates out of Nashville under Managing Partner Beth Courtney.

The acquisition expands Finn Partners’ capabilities in health information technology, Ten22’s exclusive focus. The agreement provides Ten22, meanwhile, with the resources and reach of a global agency.

“Healthcare leaders are rethinking their IT plans in light of the pandemic and the uncertain times ahead. Healthcare delivery and drug development are changing rapidly,” said Gil Bashe, Finn Partners President, Global Health. “Beth Friedman and Agency Ten22 are pioneers in championing information innovations that guide the healthcare ecosystem toward a connected future.”

Friedman said, “The healthcare industry is changing. As a member of Finn, we are in a unique position to support its future. We understand the change that awaits everyone in healthcare, from hospitals to healthcare systems, doctors, payers and above all patients.

The purchase of Ten22 is the latest in a series of moves Finn has taken in recent years to significantly expand the company’s size and global reach, including its healthcare practice, which has a global workforce of 175. .

In April, Finn purchased digital marketing agency MintTwist. The move marked Finn’s fifth London acquisition in the past four years, following financial services firm Moorgate Communications and consumer and lifestyle agency ZPR in 2019; travel and lifestyle consultancy Brighter Group in 2018; and B2B ABI specialist in 2017.

In 2019, Finn also acquired Hong Kong travel specialist CatchOn; Small Army of 45 people based in Boston; and health specialists Lazar Partners in the United States and Medical & Health Consulting in Paris.

In May, Finn bought out Stagwell Group’s minority stake in the company, ending the companies’ more than four-year financial partnership that saw Finn Partners grow by 2020 into a $110 million deal. which employs 750 people in 20 offices.

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