The most hireable digital adoption professional skills on the market

The skills required by IT professionals constantly evolve along with the technologies they use. Terri Crymes, Lead Instructor of the WalkMe Digital Adoption Institute, shares the latest on the evolving role of the digital adoption professional and the most hireable skills that are rapidly emerging and will be needed for the future.

According to the World Economic Forum, 85% of the jobs of 2030 do not exist today. Certainly, the skills and experiences that make up these careers are already taking shape. One such path is that of a Digital Adoption Professional (DAP) who advances the use of digital technologies within their organizations by improving the user experience and ultimately generating a return on technology investments.

Specifically, the DAP Architect supports the behind-the-scenes adoption of new and ever-changing digital technologies in an organization. They integrate a digital adoption platform into the company’s technology stack, configure it to comply with privacy and security requirements, and manage data integrations between systems. DAP Architects are technical IT professionals who possess a deep understanding of how the end-user experience across a company’s software and applications affects the success of critical digital transformations. The role is inextricably linked to the success of digital transformations and the bottom line of the business by maximizing the value of digital investments.

The promising career path of DAP Architect is a chance for IT professionals to link their value as individuals to their business’ return on investment through technology. The role relates to employee experience, growth, retention and productivity strategies as DAP Architects use technology to improve the experience and productivity of interacting with digital products. The responsibilities of this function extend to all departments of a company. It’s exciting, in demand, and here’s how to add it to your resume.

Learn more: Are technical degrees becoming obsolete compared to technical skills?

The high cost of low digital adoption

A recent WalkMe study of nearly 1,500 business leaders found that the inability to fully utilize technology tools cost the average business nearly $100 million in 2021. This figure factors in the cost of not realizing the full value software investments, digital transformation projects that have not achieved their objectives. goals because end users have not used the technology as intended, support and training to compensate for employees’ lack of digital dexterity, and replacement of employees who left due to technology frustration. According to the same study, companies intend to spend an average of $30 million to address their digital adoption challenges over the next three years. In order to close the costly digital adoption gap that most businesses are currently experiencing, organizations need to have the necessary talent focused on digital adoption. A critical role is the DAP architect.

The lack of digital adoption is also weighing on employees. Time spent trying to understand workplace technology and processes has exploded alongside the rapid digitization seen in recent years as organizations seek new ways to work remotely during the pandemic. A recent Harvard Business Review study found that employees switch between apps about 1,200 times a day, which accounts for about 9% of their annual work time. Technology overload ties employees up, wastes their time, and prevents them from achieving their goals at work efficiently and easily. Everyone wants to increase the adoption of useful technologies in the workplace, and as technology is constantly changing, digital adoption strategies will be a necessary investment in the future.

Essential Skills for Success as a DAP

DAPs use digital adoption platforms (DAPs) as a digital canvas to create engaging experiences such as walkthroughs, intelligent guidance, and automation that benefit end users while delivering tremendous value to their organizations. They create a consistent user experience across enterprise technology stacks to guide users through the digital jungle that is the daily screen of most knowledge workers today. DAPs can be used to guide any user in any industry. Fast food workers can benefit from on-screen guidance to efficiently place and fulfill orders without lengthy training sessions. The same technology can help a senior sales professional at a SaaS company close a million dollar deal on their CRM.

The evolving role of the DAP has many facets. Some focus primarily on end-user experience, taking responsibility for using aggregated data obtained from a DAP across applications to constantly improve user experience and process efficiency, while other DAPs, like DAP Architect, focus on the technical infrastructure and compatibility of a digital adoption platform.

The beauty of DAP is that everyone has the opportunity to enter on the ground floor because it’s such a new profession. There are many certification opportunities to prepare for this line of work with its own particular skill set. And while no formal training is required, more technical DAP roles such as DAP Architect would be better suited to someone who already has IT expertise.

The most valuable digital adoption skills

Not always top of mind when thinking of an IT professional, communication and collaboration skills offer huge benefits at work as a DAP. This new capability is truly organization-wide, affecting every individual who uses software to do their job. Understanding the nuances of effective communication is critical in digital adoption infrastructure and interactive content.

Implementing a DAP across the multiple platforms that make up an enterprise technology stack is no small feat. Project management skills are essential to successfully manage multiple integrations, moving parts, and deadlines while working with stakeholders across the organization.

Finally, business acumen is a not-so-secret superpower for a DAP architect and a prerequisite for any DAP. They will all need to understand their specific business needs and how their digital adoption strategy and platform can be used to drive business results. Ultimately, DAPs are highly accountable leaders who directly impact a company’s bottom line by using technology to achieve business goals. Business acumen is therefore an essential skill.

Not all DAP architects will grace the official title or even have it as a full-time job, but adding DAP architect capabilities to your professional wheelhouse is a worthwhile investment in your IT career. There is a serious need to improve digital adoption in organizations across all industries. While there are amazing technology solutions out there, there is a necessary talent component that shouldn’t be overlooked. Arm yourself with the possibility of being part of the solution by adding DAP Architect to your resume.

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