The Rise of Kombucha: How It’s Made
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If you’re familiar with the world of health and nutrition, chances are you’ve heard of the popular kombucha health drink.
Lured by its antioxidant properties and other supposed health benefits, people are consuming more of this gut drink every year. In fact, some studies claim that the global kombucha market is expected to reach $6.5 billion by 2025.
Even more surprisingly, the Kombucha Industry Trade Association claims that the kombucha industry has grown from 30% Year after year.
What is this curious drink? And why is it so popular? Keep reading to find out.
What is kombucha?
Kombucha is a fermented tea-based beverage that is said to provide a host of medicinal benefits. This bubbly probiotic drink is said to support digestive health, reduce high blood pressure, and even help improve certain cancers. However, most of these claims do not have enough evidence to support them scientifically.
First developed in China thousands of years ago, kombucha has been given a new lease of life as a popular beverage over the past five years.
How is kombucha made?
Kombucha is a solution that mixes tea, sugar, caffeine and a range of other ingredients at room temperature for up to two weeks until fermented with a powerful combination of yeast and bacteria.
This fermentation process is what gives kombucha its signature taste and health benefits. Although you can make kombucha at home, experts warn that it could be dangerous and it’s best to buy from a reputable company.
A growing trend
It’s no surprise that market trends are geared towards health and wellness. While the pandemic has certainly propelled this trend to the fore, this health-conscious market space has been growing for several years.
Kombucha is a perfect complement to this trend. While its counterparts like sodas or alcoholic beverages are receiving more and more negative attention, kombucha is gaining traction for its purported medicinal properties.
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